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Reserve Your Spot
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PITCH WEEK

June 8-12
Live Daily 11amET
Reserve Your Spot for $99

FOLLOW OUR EXACT BLUEPRINT

A 5-day Masterclass for Marketing and Procurement leaders planning an agency pitch in 2026. One hour per day.

If the thought of running an agency pitch makes you nervous and fills your marketing team with dread, you are not alone. 

A badly run agency pitch can be exhausting, unnecessarily complex, and a massive drain on your internal resources. Worse, they often alienate the best agencies and damage reputations. 

 

Good news! PITCH WEEK is a quick and simple way to get your team good at pitches. 

 

Joining is easy:

1. Click the button to register 

2. Get an instant email confirmation (with calendar invite and link to download the templates)

3. Join Zoom on June 8 ready to learn

Reserve Your Spot for just $299 $99

How Does It Work?

Playbook: The ID Comms team, lead by CEO Tom Denford will open the pitch consultant's playbook over the course of 5 live and interactive Zoom sessions.

Planning: They'll show you exactly how to design and execute a modern, efficient, and productive agency pitch that doesn't leave money on the table.

Process: You'll leave Pitch Week with the confidence to take control and manage a great agency pitch to find your company the perfect agency partners.

LIVE Q&A: Each session will have an open Q&A, allowing you to sense check your learning in real time with industry experts. All anonymously.

Get all the skills and templates you need to make the most value out of your next pitch, whilst minimizing those scary reputational risks.

What’s Included?

✅  5 x LIVE, 1-hour interactive sessions

✅  The exclusive 'Pitch Week Workbook' containing templates and guides (you get to keep these)

✅  Access to video replays on demand through the end of June

✅  Choose 100% Anonymous Viewing: Your current agencies will not know you are attending

Why just $99?

Simple. We want to fix the industry, and we want you to win.

Most brands settle for mediocre agency relationships because they think running an agency pitch is too disruptive and time-consuming. But once you see our 25-day sprint model, you’ll wonder why anyone still does it the old way!

The standard price for this masterclass is $299. We dropped it to $99 for this live launch because $99 is just enough for you to have skin in the game and actually show up... and just little enough that nothing stands in your way.

 

Reserve Your Spot today for just $99

Inside This 5-Day Live Workshop, You’ll:

✔️ Stop the internal chaos: You will learn how to align your team's needs and ambitions internally before the pitch even begins.
 
✔️ Cut the dead weight early: We will show you how to keep RFIs simple and use them as a focused screening tool, not a massive audit.
 
✔️ Eliminate the 'Dog-and-Pony' Shows: Because chemistry counts , we will teach you how to dedicate meaningful time to chemistry checks that test real-world capabilities.

✔️ Protect your transparency: You will learn how to negotiate a fair, mutually beneficial agreement while enforcing strict financial transparency to avoid the common pricing traps.
 
✔️ Make real progress during the live sessions: This isn’t theory. We will hand you our proprietary scorecards and templates, and help you build your specific pitch roadmap while we are live.

 

You can run a world-class pitch. And during Pitch Week, we’ll help you do it with confidence, clarity, and unprecedented speed.

LEARN FROM THE BEST

Follow the same process we've developed running agency pitches for some of the world's most iconic and demanding brands. 

Hi, we're ID Comms

YOUR PITCH WEEK TRAINERS

Since 2009 ID Comms has been designing and running first-class agency pitchs for world's largest advertisers.

Along the way, the team at ID Comms has helped hundreds of marketers around the world find agencies they love. They stopped guessing, focused on creativity and transparency, and finally feel confident about their agency ecosystems.

For the next Pitch Week we are opening up our playbook. We are teaching you our exact 'Five-Figure Pitch' framework in a way that’s clear, practical, and hands-on.

If you want to upgrade your agencies without burning out your marketing team, you are in the right place. We’ll show you exactly what works. And we’ll do it together.

Are you ready to learn from industry experts with deep 'insider' knowledge of major agency pitches? 

IDComms_Tom-Denford_2025-06-14
TOUCH
Tom Denford Co-Founder & CEO

Tom is one of the world's most trusted advisors to ambitious marketing and procurement executives.

He coaches brands to design agency partnerships built on trust, transparency and creativity. 

Tom Denford Co-Founder & CEO
2026_IDComms_website_Yasmena-Depko
TOUCH
Yasmena Depko Pitch Advisor

Yasmena is the leading expert in media agency pitching and commercial governance.

In Pitch Week, Yasmena will help you learn exactly how to select, contract, and motivate the precise agency resources your brand needs for long-term success.

Yasmena Depko Pitch Advisor
2026_IDComms_website_Michael-Gray
TOUCH
Michael Gray Investment Advisor

Michael leads the forensic analysis of advertising investments at ID Comms.

In Pitch Week Michael will show you how to capture and compare agency commercial proposals and verify pricing to ensure you secure a strong deal with an agency that performs well.

Michael Gray Investment Advisor

Frequently Asked Questions

Will my current agencies know I am attending?

Not at all. Your registration is strictly confidential, and the secure Zoom webinar format ensures you can attend and ask questions 100% anonymously.

 

Do I need any fancy tools or software?

Nope. Just an internet connection, the Zoom link we give you, and the desire to start building a better agency roster.

 

What if I can’t attend the sessions live?

All sessions will be recorded and available for replay on demand for a couple of weeks after Pitch Week ends.

 

What if I already know how to run a pitch?

You’ll still benefit. We focus on speed and governance. I guarantee you’ll leave with  new approaches and our best practice for clearer processes, better RFIs, and a framework to remove the headaches from your next agency pitch.

 

What types of agency pitches do you cover?

The foundational principles apply to all agency types, but we will pay special attention to the media agency pitch as these are typically the most complex and risky and where most advertisers need specialist help.