Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordOct 13, 20112 min read

2012, New Business And The Shape Of My Jacuzzi

This month we've seen what some are calling the beginning of a double dip recession, ...

Tom DenfordSep 15, 20111 min read

The 5 New Rules For The Client / Agency Relationship

It has perhaps never been more important for clients to consider re-evaluating their ...

Tom DenfordAug 25, 20111 min read

$3BN GM Global Media Review: Cost-Cutting Or Cost-Management

You’ll no doubt have found it hard to miss the news that this week General Motors ...

Tom DenfordAug 15, 20111 min read

The Problem With Agency Commission

Most agencies are still being paid by commission. Here’s why that’s a rotten idea.

Tom DenfordAug 08, 20112 min read

The Coolest Domain In The World

To a modern business, its URL (uniform resource locator, essentially its address online) ...

Tom DenfordJul 17, 20111 min read

Making Media Neutrality Possible. And Accountable.

With so many media choices available to clients, they need to know that they are getting ...

Tom DenfordJul 12, 20112 min read

Agency Remuneration - The Key To Just About Everything...

Good media performance is no longer just about media discounts. Media pricing is now so ...

Tom DenfordJul 02, 20117 min read

'Social Media' Will Soon Cease To Exist

I’ve always struggled with the idea of social media. What we all call social media (as ...

Tom DenfordJul 01, 20112 min read

The Story So Far...

David and I launched the company in April 2009 after leaving Aegis Media in London ...