Tom Denford
Luck Or Judgement: Surfing The Incessant Waves Of New Business
Why do agencies seem to go through peaks and troughs of winning and losing business? I ...
Is 2012 The Right Time To Pitch Your Business?
If I was a marketer I would be glad I waited out the (last) recession to review my media ...
It Is No Longer About Costs. It Is About Costs.
Are agency rosters getting harder to manage or easier?
2012, New Business And The Shape Of My Jacuzzi
This month we've seen what some are calling the beginning of a double dip recession, ...
The 5 New Rules For The Client / Agency Relationship
It has perhaps never been more important for clients to consider re-evaluating their ...
$3BN GM Global Media Review: Cost-Cutting Or Cost-Management
You’ll no doubt have found it hard to miss the news that this week General Motors ...
The Problem With Agency Commission
Most agencies are still being paid by commission. Here’s why that’s a rotten idea.
The Coolest Domain In The World
To a modern business, its URL (uniform resource locator, essentially its address online) ...
Making Media Neutrality Possible. And Accountable.
With so many media choices available to clients, they need to know that they are getting ...