Tom DenfordJun 07, 2012< 1 min read

The ID Comms Media Manifesto

We've just uploaded a new little presentation to SlideShare called The Media Manifesto which in truth is not a new presentation, its an edit down of the manifesto that was contained in the Avoid The Pitch presentation we do.

The reason we've separated it out was because the manifesto section has received a lot of positive comments from people who perhaps aren't necessarily looking to 'avoid a pitch' but were engaged by the principles of the manifesto. This shorter version enables people to download and share it without ringing alarm bells about a potential agency pitch (or not, as the case may be). It is part of our Best Practice Guide series, which supports our commitment to Thought Leadership driven consulting.

Make sense? Probably not but anyway, here's the new one. Enjoy and share freely.

The Media Manifesto - ID Comms

Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.