Tom Denford
Media Agencies All Sound The Same. Why?
Media agency networks are seriously huge companies: vast networks of people and offices ...
Procurement Are Crossing The Media Value Divide
The world of procurement, their role in marketing and how to work with procurement ...
Media Procurement Leaders Are Not Evil Zombies. Fact.
Despite what you might have heard. Procurement leaders are not Evil Zombies.
Chief Productivity Officer At P&G Is (Probably) Good News
Facing really touch choices and declaring some big ambitions (cutting $10bn from costs ...
5 Things Marketers Should Take From #Shicklegate
A consideration of what marketers can gain from this week's embarrassing agency leaks.
Are We Entering A Digital Acquisition Frenzy?
Let’s start with a massive congratulation to the likes of AKQA, LBi and Fortune Cookie ...
The Great Rebate Debate (Via ANA And AdAge)
In July the Association of National Advertisers (ANA) published findings of a study on ...
The Secrets Of A Modern Agency Pitch
The Modern Pitch - ID Comms
Doing "Good Stuff" Not Just "Green Stuff"
Susy recently joined the inaugural ID Comms intern program. Here she explains why she ...