Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordOct 26, 20122 min read

Chief Productivity Officer At P&G Is (Probably) Good News

Facing really touch choices and declaring some big ambitions (cutting $10bn from costs ...

Tom DenfordSep 28, 20125 min read

5 Things Marketers Should Take From #Shicklegate

A consideration of what marketers can gain from this week's embarrassing agency leaks.

Tom DenfordSep 26, 20123 min read

Are We Entering A Digital Acquisition Frenzy?

Let’s start with a massive congratulation to the likes of AKQA, LBi and Fortune Cookie ...

Tom DenfordSep 20, 20124 min read

The Great Rebate Debate (Via ANA And AdAge)

In July the Association of National Advertisers (ANA) published findings of a study on ...

Tom DenfordSep 19, 20121 min read

The Secrets Of A Modern Agency Pitch

The Modern Pitch - ID Comms

Tom DenfordAug 31, 20122 min read

Doing "Good Stuff" Not Just "Green Stuff"

Susy recently joined the inaugural ID Comms intern program. Here she explains why she ...

Tom DenfordAug 23, 20122 min read

ID Comms - A Graduate's View

Larry recently joined the inaugural ID Comms intern program. Here he explains how he ...

Tom DenfordAug 22, 20122 min read

No Photocopier: Interning At ID Comms

Hannah recently joined the inaugural ID Comms intern program. Here she explains how she ...

Tom DenfordAug 14, 20123 min read

Coffee Still Tastes Like Coffee...

Michael Smith recently joined ID Comms as Managing Partner after 10 years within UK ...

Load more posts