Tom Denford
Good News. Planners Will Save Agencies From Oblivion.
The value adding opportunity of a media agency will be primarily in its planning product.
WFA Global Marketer Week 2013
Last week, ID Comms was in Brussles for Global Marketer Week - the annual conference for ...
The Media Buying Business Is Due It's Own 'Horse-Meat' Scandal
Unreasonable pressure to reduce costs in the food business has lead to horse meat finding ...
Media Agencies All Sound The Same. Why?
Media agency networks are seriously huge companies: vast networks of people and offices ...
Procurement Are Crossing The Media Value Divide
The world of procurement, their role in marketing and how to work with procurement ...
Media Procurement Leaders Are Not Evil Zombies. Fact.
Despite what you might have heard. Procurement leaders are not Evil Zombies.
Chief Productivity Officer At P&G Is (Probably) Good News
Facing really touch choices and declaring some big ambitions (cutting $10bn from costs ...
5 Things Marketers Should Take From #Shicklegate
A consideration of what marketers can gain from this week's embarrassing agency leaks.
Are We Entering A Digital Acquisition Frenzy?
Let’s start with a massive congratulation to the likes of AKQA, LBi and Fortune Cookie ...