Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordSep 20, 20124 min read

The Great Rebate Debate (Via ANA And AdAge)

In July the Association of National Advertisers (ANA) published findings of a study on ...

Tom DenfordSep 19, 20121 min read

The Secrets Of A Modern Agency Pitch

The Modern Pitch - ID Comms

Tom DenfordAug 31, 20122 min read

Doing "Good Stuff" Not Just "Green Stuff"

Susy recently joined the inaugural ID Comms intern program. Here she explains why she ...

Tom DenfordAug 23, 20122 min read

ID Comms - A Graduate's View

Larry recently joined the inaugural ID Comms intern program. Here he explains how he ...

Tom DenfordAug 22, 20122 min read

No Photocopier: Interning At ID Comms

Hannah recently joined the inaugural ID Comms intern program. Here she explains how she ...

Tom DenfordAug 14, 20123 min read

Coffee Still Tastes Like Coffee...

Michael Smith recently joined ID Comms as Managing Partner after 10 years within UK ...

Tom DenfordJul 30, 2012< 1 min read

New ID Comms Offices In London

Last week we finally moved into our new office space. We've decided to stay east, but ...

Tom DenfordJul 10, 20125 min read

How To Stop Your Agency Selling To You

“I sometimes feel like my agencies are using their time with me to up-sell me rather than ...

Tom DenfordJun 22, 20124 min read

How Much Money Did Agencies Spend In Cannes?

So, how much do agencies really spend in Cannes? I have no idea I'm afraid, but certainly ...

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