Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordApr 19, 20133 min read

The End Of Marketing Procurement: SRM

Repeat after me...

Tom DenfordApr 05, 20132 min read

If You're Thinking About A Media Pitch...

This is the start of agency pitch season proper; initial reports from ID Comms HQ and ...

Tom DenfordMar 20, 20133 min read

Digital Trading: An Independent View

Yesterday I read two excellent articles that are worth bringing to your attention, ...

Tom DenfordMar 15, 20136 min read

Good News. Planners Will Save Agencies From Oblivion.

The value adding opportunity of a media agency will be primarily in its planning product.

Tom DenfordMar 11, 20137 min read

WFA Global Marketer Week 2013

Last week, ID Comms was in Brussles for Global Marketer Week - the annual conference for ...

Tom DenfordFeb 18, 20133 min read

The Media Buying Business Is Due It's Own 'Horse-Meat' Scandal

Unreasonable pressure to reduce costs in the food business has lead to horse meat finding ...

Tom DenfordFeb 14, 20132 min read

Media Agencies All Sound The Same. Why?

Media agency networks are seriously huge companies: vast networks of people and offices ...

Tom DenfordDec 04, 20122 min read

Procurement Are Crossing The Media Value Divide

The world of procurement, their role in marketing and how to work with procurement ...

Tom DenfordDec 04, 20121 min read

Media Procurement Leaders Are Not Evil Zombies. Fact.

Despite what you might have heard. Procurement leaders are not Evil Zombies.

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