Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordOct 18, 20133 min read

Required: Constant Vigilance In Media Management

Too many mid-sized advertisers are failing to keep an on-going eye on their agency ...

Tom DenfordSep 23, 20131 min read

Making Money In The Ad Tech Space

ID Comms' Head of Digital Michael Smith investigates how money flows through the ...

Tom DenfordSep 15, 20135 min read

How To Run (And Not Run) Media Agency Pitch 2.0

This week ID Comms was invited to address the World Federation of Advertisers (WFA) at a ...

Tom DenfordAug 05, 2013< 1 min read

Does Cost Obsession Stifle Creativity? CMOs Speak.

Here's a video from WFA from the Global Marketer Week which ID Comms attended in Belgium ...

Tom DenfordJul 28, 20137 min read

Analysis: A Merger Of Publicis Omnicom Groupe Media Billings

Publicis Groupe and Omnicom Group have now formally announced plans for a $30bn ...

Tom DenfordJul 22, 20132 min read

John Billett Joins ID Comms

Media entrepreneur John Billett buys stake in fast expanding media consulting firm ID ...

Tom DenfordJun 19, 20133 min read

Procurecon Marketing London: An Observer's View

On June 10-11 in London, ProcureCon held their first session in Europe dedicated to the ...

Tom DenfordMay 31, 20134 min read

The End Of Agency/Vendor Conflict

Agencies and employees may be forced to declare commercial interests in media vendor ...

Tom DenfordMay 15, 20133 min read

ID Comms - 2013 Summer Intern Programme

We’re looking for the final 5 interns for this summer’s intake.

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