Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordOct 13, 20144 min read

The Re-Invention Of Media

For far too long marketers may have overlooked media, but expertise in this area will ...

Tom DenfordSep 16, 2014< 1 min read

ID Comms Joins GrowthAccelerator Programme

ID Comms has joined the government-backed £200m GrowthAcccelerator programme, a scheme ...

Tom DenfordSep 15, 20142 min read

Build Your Relationship With APM

ID Comms' Joint CEO Tom Denford explains how Agency Performance Management can benefit ...

Tom DenfordMay 12, 201410 min read

#POG Merger: A Conscious Uncoupling

The Publicis Omnicom Groupe merger is over. Nearly a year after the original announcement ...

Tom DenfordMay 05, 20141 min read

Download: WFA White Paper - Global Agency Remuneration Trends

ID Comms are proud to co-develop an important white paper with the World Federation of ...

Tom DenfordMay 03, 20144 min read

Trading Desks: Are Independents The Answer To Client Concerns?

Independent trading desks claim to be more saintly than agency trading desks. Are they ...

Tom DenfordMar 20, 20145 min read

Wanted Dead And Alive: Schrodinger's Rebate

Are there rebates in the giant U.S. media market? Tom Denford says, depending on who you ...

Tom DenfordJan 19, 20144 min read

Media Tradings' Own Libor Scandal Is Coming

There are uncanny parallels between the Libor scandal and the way media is traded today. ...

Tom DenfordDec 10, 20133 min read

Dear Customer, Come On A Magical Mystery Privacy Tour

Roll up (AND) THAT’S AN INVITATION, roll up for the mystery tour.

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