Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordJun 19, 202639 min read

Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know

Publicis, Dentsu and the AI Red Ocean: What CMOs Must Know

Tom DenfordJun 05, 202617 min read

ANA Media Transparency: 10 Years On, What Now?

ANA Media Transparency: 10 Years On, What Now? CMOs, Procurement Directors, and Global ...

Tom DenfordMay 29, 202627 min read

Ranking: The 10 Reasons Pitches Go Wrong

The ID Comms Tier List: Agency Pitch Best Practices

Tom DenfordMay 22, 202641 min read

10 Things Every Pitch Gets Wrong! | New ANA & 4A Pitch Principles

10 Things Every Pitch Gets Wrong! | Review of the new ANA & 4A's Agency Pitch ...

Tom DenfordMay 15, 202629 min read

Outcome-Based Pricing vs Value: What CMOs Must Protect

Why Outcome-Based Pricing Might Be Bad For Your Brand

Tom DenfordMay 08, 202640 min read

3 Priorities for Marketing Procurement: The ANA AFM Post-Game Analysis

Outcome-Based Pricing & Principal Media at ANA AFM

Tom DenfordApr 24, 202639 min read

The 3 Big Themes for Marketing Procurement in 2026 | #MediaSnack LIVE

Principal Media, AFM & AI: What Marketing Procurement Must Know Now

Tom DenfordApr 17, 202636 min read

Brand Safety, Brand Care, and AI Media Bets

Brand Safety, Brand Care, and AI Media Bets

Tom DenfordApr 10, 202630 min read

3 Ways to #GetGoodAtMedia in 2026

Get Good at Media: 3 Steps CMOs Must Own

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