Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordApr 10, 20254 min read

The Media Merger Matrix: How Advertisers Can Turn Omnicom’s Disruption Into Opportunity

Any market disruption always creates new opportunities for those that can act decisively. ...

Tom DenfordJan 09, 20253 min read

Three Media Trends to Watch in 2025

The advertising industry is entering a pivotal year in 2025, where change is not just ...

Tom DenfordJan 18, 20245 min read

10 Tips For Building a Thriving Advertiser/Agency Partnership

Brands Deserve Better Media A column from @tomjdenford

Tom DenfordDec 14, 20232 min read

Programmatic Control: Addressing Information Asymmetry

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordDec 07, 20234 min read

Programmatic Control: Unlocking $22 Billion

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 30, 20235 min read

Pitch Perfect: The 4 Killer Pitch Questions

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 16, 20235 min read

Pitch Perfect: Inspiring the Best Agencies to Compete

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 09, 20236 min read

Pitch Perfect: The Feedback Flywheel

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordNov 02, 20235 min read

Pitch Perfect: A Race to the Top in Agency Selection

Brands Deserve Better Media A weekly column from @tomjdenford

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