Suzie Rafla
What Drives Advantage in Programmatic?
Programmatic media planning and buying is a different beast to traditional media planning ...
Why Programmatic Media Management Needs a Playbook
Programmatic buying is a fast-evolving ecosystem, with new technology features and ...
Every $ Accountable: The Dos and Don’ts of Programmatic KPI Setting
According to eMarketer, US programmatic display ad spend will increase 16% in 2022, and ...
Simplify Programmatic Complexity: How to Protect Your Investment
There’s no doubt that programmatic has taken the ad industry by storm. According to ...
Media In-Housing Is Back
In-housing returns but this time it’s driven by advertisers’ need to take greater control ...