Susy Pyzer-Knapp
Why A Media Operating Model Is One Of The Smartest Investments For Growth
Operating models may sound arcane but they are increasingly critical to making sure ...
Advertiser investment in media training rated unsatisfactory
Continuing gaps in media education are making it harder for brands to make media more ...
Advertisers Flip Talent Focus From Agency To In-House In 2019
ID Comms research found the priority in 2016 was agency talent but marketers are now ...
Trust Between Advertisers And Agencies Has Declined In The Last Two Years
Trust levels between the advertisers and their media agency partners have fallen even ...
Marketers Face Challenges To Recruit In-House Buyers And Justify Cost
Advertisers identify business results as top KPI for trading success but agencies are ...
Advertisers Admit “Ineffective Use” Of Media Technology
Research finds lack of knowledge leaves advertisers beholden to agency solutions.