David Indo
What the Omnicom-IPG Merger Means for Advertisers
The news of Omnicom and IPG merging to create the world’s largest marketing ...
How to Select a Media Agency Pitch Consultant
If you are hiring a pitch consultant to support your team through an agency pitch they ...
The good client in 2021
What does being a good client mean today? David Indo, CEO, Advisory of ID Comms, explains ...
The Perfect Media Agency Pitch
Imagine a big media pitch a few years years ago. In most, procurement would have taken ...
Who'd be a holding company chief exec?
Running one of the big four is a tough job, especially when you understand how analysts ...
Preparing for pitches in 2020
2020 looks set to be big on billion-dollar pitches. David Indo, CEO of ID Comms explains ...
Marketing’s procurement challenge
Media spend is a major expense for many companies. To maximise effectiveness marketing ...
Five Key Transformations In A Decade Of Media Change For CMOs
The role of media and the way it is managed is far more important than it was in 2009, ...
Don't Pitch Without A Good Reason
Every year lots of companies will call a media pitch and many of them could be doing it ...