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OPTIMIZE MY
Internal Media Capabilities
External Media Partners
Paid Media Investment
Biddable Media Investment
LEARN MORE ABOUT
Five Figure Pitch™
Digital Control™
Value Control™
Trade Desk Audit
Media Capabilities
Media Agency Pitch
RESOURCES
#GetGoodAtMedia Blog
#MediaSnack
'In the News'
Omnicom Merger Resource Hub
ABOUT
About ID Comms
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ID Comms | Helping advertisers #GetGoodAtMedia since 2009
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Digital Control
Global Media Reports
Show all
Digital Control
Global Media Reports
Tom Denford
Feb 15, 2026
1
min read
The Governance Ceiling: Why 96% of Advertisers Are Leaving Media ROI on the Table
In the 1920s, John Wanamaker famously lamented that half his advertising was wasted, he ...
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