Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordApr 20, 20234 min read

Cheap is Good, but Good is Better

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordApr 13, 20231 min read

All Eyes Are on Marketing Procurement

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMar 30, 20233 min read

Who Wins the 'Better Media' Award for 2023?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMar 23, 20233 min read

Agencies Must Always Reflect Marketing and Procurement

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMar 09, 20234 min read

The 5 Ways You Need to be More Ethical in Media

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordMar 02, 20235 min read

But how good ARE we at media?

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordFeb 23, 20235 min read

'Get the job done. Take care of your people.' - My 4 Big Themes of the 2023 ANA Media Conference

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordFeb 16, 20233 min read

Pressure on Margins = Pressure on Marketing

Brands Deserve Better Media A weekly column from @tomjdenford

Tom DenfordFeb 09, 20233 min read

5 Paths to 'Better Media' - For the Brands We Serve

Brands Deserve Better Media A weekly column from @tomjdenford

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