Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordJun 08, 20123 min read

Does Procurement Support Or Manage Media These Days?

Update: This post now also appears as a guest post on the Trinity P3 blog. Trinity P3 are ...

Tom DenfordJun 07, 2012< 1 min read

The ID Comms Media Manifesto

The Media Manifesto - ID Comms

Tom DenfordMay 31, 2012< 1 min read

Three Ways To Pay A Media Agency

A week or so ago we announced the updated version of our Guide to Agency Remuneration, ...

Tom DenfordMay 24, 20125 min read

FAQs On DSPS - Demand Side Platforms In The Dock

In the Dock: Demand Side Platforms

Tom DenfordMay 24, 20121 min read

Get The Benefits Of An Agency Pitch, Without A Pitch

"You only really get what you want by calling a pitch"

Tom DenfordMay 24, 20124 min read

Will HP'S Headcount Cull Change The Way It Does Marketing?

You can stem the blood loss but can you still run a marathon tomorrow?

Tom DenfordMay 21, 20121 min read

The Guide To Agency Remuneration

A couple of years ago we wrote a short little yellow book about agency remuneration. We ...

Tom DenfordMar 23, 20122 min read

Rebate Wars Episode IV: A New Hope

Are rebates going to become this years hot topic? We hope so but Darth Vader may have ...

Tom DenfordDec 16, 20113 min read

So, What's Wrong With A Bonus Culture In Agencies?

How incentive is the lifeblood of success, especially in the marketing business.

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