Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordMay 24, 20124 min read

Will HP'S Headcount Cull Change The Way It Does Marketing?

You can stem the blood loss but can you still run a marathon tomorrow?

Tom DenfordMay 21, 20121 min read

The Guide To Agency Remuneration

A couple of years ago we wrote a short little yellow book about agency remuneration. We ...

Tom DenfordMar 23, 20122 min read

Rebate Wars Episode IV: A New Hope

Are rebates going to become this years hot topic? We hope so but Darth Vader may have ...

Tom DenfordDec 16, 20113 min read

So, What's Wrong With A Bonus Culture In Agencies?

How incentive is the lifeblood of success, especially in the marketing business.

Tom DenfordDec 16, 20113 min read

Luck Or Judgement: Surfing The Incessant Waves Of New Business

Why do agencies seem to go through peaks and troughs of winning and losing business? I ...

Tom DenfordOct 13, 20113 min read

Is 2012 The Right Time To Pitch Your Business?

If I was a marketer I would be glad I waited out the (last) recession to review my media ...

Tom DenfordOct 13, 20112 min read

It Is No Longer About Costs. It Is About Costs.

Are agency rosters getting harder to manage or easier?

Tom DenfordOct 13, 20112 min read

2012, New Business And The Shape Of My Jacuzzi

This month we've seen what some are calling the beginning of a double dip recession, ...

Tom DenfordSep 15, 20111 min read

The 5 New Rules For The Client / Agency Relationship

It has perhaps never been more important for clients to consider re-evaluating their ...

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