Tom Denford
2015 ANA Advertising Financial Management Conference - A Consultant's View
In the context of continued rumblings in U.S. over media rebates and advertiser demands ...
U.S Rebates: Stock Price Trumps Advertisers
The media rebate scandal has been brewing in the U.S. for a long time but only now is it ...
Clients May Be Shooting Themselves In The Foot With Demands For Extended Payment Terms
Right now that clause concerns payment terms. More and more clients are demanding that ...
Consistency Is Key In Multi-Market Media Agency Pitches
Agencies who invest in central business development resource are able to improve ...
Should A TV Station Be Able To Approach An Agency's Clients Directly?
Recently, MediaWeek in the UK asked a panel of industry experts "Should Channel5 be ...
What We Talked About in 2014
Self-improvement, the future of media and programmatic all featured in ID Comms’ press ...
How To Improve Your Pitch In 2015
After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID ...
Toby Shaw Of Celebrity Cruises: The Inside Story Of A (£5M) Media Pitch
Toby Shaw, Director of Marketing and PR at Celebrity Cruises shares his experience of ...
Breaking Down The Fear Factor For Programmatic
It is time that marketers develop a stronger understanding of the medium that is going to ...