
Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation.
With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.
Blog Post by Tom Denford
Tom DenfordJan 12, 20153 min read
What We Talked About in 2014
Self-improvement, the future of media and programmatic all featured in ID Comms’ press ...
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Tom DenfordDec 08, 20143 min read
How To Improve Your Pitch In 2015
After another year of hefty account reviews, Tom Denford, Joint Chief Executive of ID ...
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Tom DenfordDec 01, 20143 min read
Toby Shaw Of Celebrity Cruises: The Inside Story Of A (£5M) Media Pitch
Toby Shaw, Director of Marketing and PR at Celebrity Cruises shares his experience of ...
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Tom DenfordNov 12, 20145 min read
Breaking Down The Fear Factor For Programmatic
It is time that marketers develop a stronger understanding of the medium that is going to ...
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Tom DenfordNov 06, 20143 min read
Why Change Is Needed
In the final part of his series on the Re-Invention of Media, Tom Denford takes a look at ...
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Tom DenfordOct 28, 20142 min read
Value Not Price
In part 3 of his series on the re-invention of media, Tom Denford explains that agency ...
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Tom DenfordOct 21, 20142 min read
A New Definition Of Media
In the second of a four-part series exploring the need to re-invent media, Tom Denford ...
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Tom DenfordOct 13, 20144 min read
The Re-Invention Of Media
For far too long marketers may have overlooked media, but expertise in this area will ...
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Tom DenfordSep 16, 2014< 1 min read
ID Comms Joins GrowthAccelerator Programme
ID Comms has joined the government-backed £200m GrowthAcccelerator programme, a scheme ...
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