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The Pandemic Has Pushed Old-Fashioned Media Auditing To The Limit
Changes to consumer media behaviour during the coronavirus crisis have pushed ...
The Next Generation Audit
The way we measure the performance of ad campaigns has to change if it is to become more ...
ID Comms COVID-19 Status update
ID Comms COVID-19 Status update LAST UPDATE: Mon 20 April NEXT UPDATE: Mon 27 April ...
British Gas Owner Centrica Retains WPP With New Cross-Agency Team For Global Brief
British Gas owner Centrica has appointed a WPP cross-agency team to handle a new ...
ID Comms is 10!
We are proud to share with you our 10th birthday at ID Comms.
ID Comms in Partnership with the 4A’s Releases Study on Media Pitch Practices
New research shows that US advertisers may be failing to get the most value from media ...
US media industry leaders celebrate ID Comms expansion to the US
Management consultancy ID Comms marked the opening of its New York office with a ...
Must Do Better
It’s ironic that agencies, which are in the business of telling companies how to build ...
LVMH Chooses Dentsu Aegis Network For Its North American Media Business
The North America review kicked off in April.