ID Comms gives your brand clarity on media objectives and supports the design of an effective operating model to meet those objectives. With everyone on your team in the right seat, aligned to the right priorities, your brand will be on its way to being the best in media!
Media For Business Growth
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The ever-evolving world of media decision making is becoming increasingly complex to navigate. Acquiring superior talent, identifying cutting-edge technologies and tools, and working in tandem with external partners requires a laser-like focus to achieve success. Media and Marketing Leaders must have the right people in the right roles aligned with the right objectives to thrive.
ID Comms' Media For Business Growth workbook will guide you and your team through the process of evaluating your current media capabilities and determining the ideal operational model for your team. This will provide you with the clarity you need to lead your media team to achieve superior media outcomes, outshining your competitors.
Are you ready to optimize your brand's media operating model?
Schedule a free confidential consultation
You tell us about your goals and challenges
Gain a deep understanding of your current media operations
Our consultants guide your through our 7Ts® Assessment and deliver a comprehensive overview of the current state of your team’s strengths and gaps
Build an optimized operating model that delivers results
With the right team, aligned to the right mission, your brand will be on it’s way to being the best in media!
ID Comms Media Capabilities Deliverables:
Gain a deep understanding of your team’s current media operations
Identify strengths, growth gaps and opportunities for optimization
Build a custom operating model that is aligned with benchmarks and best practices
Move forward with stakeholder alignment behind a shared understanding
Identify gaps to be filled by external media partners
Clarity to choose agency partners that compliment your operating model
Is your internal media operating model optimized for future growth?
Advertisers are increasingly aware of the power and potential of media to drive growth within their business. But decision making in media has never felt more complex. From securing the right talent, to identifying the best technologies and tools, to working with the best external partners - media requires focus along several intersecting lines. ID Comms is dedicated to solving these challenges, whilst simplifying the complexity of media so internal stakeholders can approach operational change with clarity and confidence.
Through our proven 7Ts® Assessment framework, advertisers gain a deep understanding of performance in 7 core areas (plus 20 more sub-categories) of media operations. Your results are analyzed and measured against industry best practices to identify strengths, gaps and opportunities for optimization.
From there, our best-in-class consultants will guide you through designing a media operating model that is specific to your team. We help ensure your team is aligned and working together seamlessly to deliver your media objectives. You move forward with clarity and confidence that your brand’s media operations are positioned as a key lever for ongoing business growth!
