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ValueTrack Media Auditing

Insights and actions to get the most value from your media investments and grow your brand

flywheel-investments

Under-optimized media hurts your brand and erodes confidence in your media value.

In today's ever-evolving, fast-changing media landscape, it's hard to know if you are getting the quality your brand needs and if you are paying the right prices. When it comes to measuring media effectiveness, it’s easy to see why advertisers often default to gut instinct, relying on opinion and conjecture over hard data and analysis.

After all, who needs more noise and data distracting them from achieving their goals?

ID Comms ValueTrack gives marketers confidence to make faster, more intelligent investment decisions, freeing up more media budget to support and grow their brands.

ValueTrack gives your brand...

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Better Value
Winning in the market is not just about being the cheapest, but also about extracting maximum value with quality and efficiency. ValueTrack offers clarity on your investments' value beyond just the cost.
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Better Control
Acting quickly and with agility sets your brand apart, generating a competitive edge. Visibility over every line of your media budget allows you to make informed decisions and know exactly which levers to pull for maximum impact.
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A Better Way Forward
ValueTrack provides clear and achievable steps aligned with your media goals, segmented into now, next, and future actions. With a roadmap for ongoing success, your brand can confidently achieve established growth goals.

Here's how it works...

1 - Data Analysis We start by gathering your data from the agency and begin assessing your current media performance relative to expected performance targets.
2 - Clear Actions Your expert consultant recommends adjustments required to improve future performance and further optimize value.
3 - Roadmap for Lasting Success We then develop a roadmap for ongoing improvement - aligning on the path that is right for you and mapping specifically to your investment profile.

“In my 20 years as a media practitioner, this is the best audit work I have ever seen.”

__________

GLOBAL HEAD OF MEDIA

When brands get more value from their media investments, they grow!

ID Comms gives marketers confidence to make faster, more intelligent investment decisions, freeing up more media budget to support and grow their brands. Brands that spend $50mm per year or more in media can expect to receive clear and achievable productivity gains that result in a $50:$1 return on their investment.

Let's work together to get your brand the media it deserves!
TOUCH
numbers-01-green Schedule a free confidential consultation
Schedule a free confidential consultation

You tell us about your goals and challenges

 Schedule a call
TOUCH
numbers-02-green Gain control over every line of your media budget
Gain control over every line of your media budget

Our best-in-class consultants give you full visibility of your media performance and a framework for ongoing accountability and improvement
TOUCH
numbers-03-green Watch your media investments grow your brand
Watch your media investments grow your brand

ID Comms clients see compounding effects of incremental gains on the lasting growth and success of their media investments
Download Our Free Guide

5 Ways A Better Media Audit Will Help Grow Your Brand

Better Media Audit pdf

Smart brand leaders understand the vital role that media plays in driving brand success. But many often find themselves stuck and uncertain when it comes to understanding the true value of their media investments and knowing what buys will deliver the best results.

In this quick guide, we're sharing how a better media audit could be be key to helping you accurately assess the value of your media investments and confidently navigate the complexities of media buying.

 

Download your free copy today!

 

 

"We’ve said it multiple times but your team has been one of the most collaborative and insightful consultants we’ve worked with. In hindsight, I don’t think we would have made such a big decision without your guidance, framework and project management."
CFO Technology
“We cannot thank you enough for your good partnership throughout the process, we could not have done it without you. The ongoing wise-counsel was next-level amazing. A highlight of my marketing career.”
Media Director Technology
“ID Comms stands out compared to other media consultants. The process was well organized, communication was strong, and it was a fair process”
CEO Media Agency

“I cannot thank the amazing team at ID Comms enough for the incredible job they have done managing our complex, nuanced, massive, always-on, media review” 

Global Media Director Entertainment
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