Tom Denford

Tom Denford is one of the world’s most trusted advisors to senior marketing and procurement leaders on navigating media and digital transformation. With 20 years’ experience in the marketing industry, which covers senior global roles in creative and media agencies, Tom co-founded ID Comms in 2009, with ambition for the company to be the world experts in maximising media value and performance.

Blog Post by Tom Denford

Tom DenfordFeb 15, 20261 min read

The Governance Ceiling: Why 96% of Advertisers Are Leaving Media ROI on the Table

In the 1920s, John Wanamaker famously lamented that half his advertising was wasted, he ...

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Tom DenfordJan 01, 20261 min read

Media Pitch Consultant New York: Leading the Madison Avenue Search

New York is the heart of the global media industry. For brands headquartered here, a ...

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