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The ID Comms Global Transparency Report 2021 found that 76% of advertisers feel the digital supply chain is an area where they are not confident or satisfied with current levels of transparency. Not one single respondent to the research said they were confident.
This staggering statistic reflects a combination of issues with the digital ecosystem including inaccurate data, hidden fees and undisclosed trading deals – all of which are reducing the effectiveness and efficiency of money spent on digital advertising...
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