Telecom giant looks to reorganize media operations and partners as it reduces TV advertising and boosts spending with “walled gardens” Facebook and Google.In May, Deutsche Telekom AG gathered a few media agencies, advertising technology firms and data companies in Berlin for a two-day workshop. The different types of firms worked together, under the observation of the telecommunications giant, to sketch out plans for how they might use data, technology and media to achieve specific marketing objectives, according to a person familiar with the event.
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