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Nadia ShchipitsynaJul 10, 2017< 1 min read

Deutsche Telekom Considers Shaking Up Media Operations


Telecom giant looks to reorganize media operations and partners as it reduces TV advertising and boosts spending with “walled gardens” Facebook and Google.In May, Deutsche Telekom AG gathered a few media agencies, advertising technology firms and data companies in Berlin for a two-day workshop. The different types of firms worked together, under the observation of the telecommunications giant, to sketch out plans for how they might use data, technology and media to achieve specific marketing objectives, according to a person familiar with the event.

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Nadia Shchipitsyna

Nadia is an enthusiastic marketing professional, specialising in integrated media and marketing communications. Her core skill is her expertise in the detailed planning and structuring of projects to ensure delivery and completion on every part, on time and on budget.