John Billett
Advertiser Beware: You Need A Contract With Your Media Shop And Separately One With Its Holding Company
Hidden payments seem to be everywhere these days. In fact, it’s hard to move without ...
Billett: Why Is It Difficult To Get A Bad Media Audit?
Common sense suggests that 50% of all media buying should come at a price cheaper than ...
Billett: "Where The Media Audit Has Gone Wrong"
John Billett shares his thoughts on the flaws of the traditional media audit and how ...