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Helping brands
#GetGoodAtMedia

How good are you at media? Let's find out.

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When brands get more value from their media investments, they grow!

Welcome to ID Comms

 

ID Comms is the award-winning consultancy, specializing in media and built entirely from the advertiser's perspective.

Since 2009, our consulting, auditing, and change management services have helped the world's most ambitious brands out-perform their categories, reach more customers whilst reducing waste and risk.

We have one core mission: Helping you get really good at media.

Media represents a massive financial investment for any brand. While consumer habits change at lightning speed and the agency and vendor ecosystems constantly evolve, ID Comms has remained a steady, constant advisor to marketers for over 15 years.

Recognized as the world's most trusted media experts by the World Federation of Advertisers, we are proud of our award-winning culture and pioneering products. ID Comms is independent, objective and staffed by media experts across 11 time zones.

We leverage custom AI and advanced automations to provide marketing and procurement leaders with strategic guidance, custom analytics and governance best practices that eliminate waste and maximize performance.

We love helping brands reach more people, more often, in more powerful ways every day.

Our holistic approach to success in media

Our proven MediaForGrowth™ program is designed to help your brand unlock new growth by optimizing three key areas:

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TOUCH
01 Effective Media Capabilities
01Effective Media Capabilities

Design the right media operating model for your team

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Effective internal media capabilities Optimize your internal media capabilities
Optimize your internal media capabilities Design the right operating model for your media team.Read More
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Productive external media partners Optimize your external media partners
Optimize your external media partners Find the best partners, then work with them in the most productive ways.Read More
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Maximized media investments Optimize your paid media investments
Optimize your paid media investments Cut waste. Invest in what drives value and growth.Read More
All our services are designed to work together to give you the visibility and control you need to transform every aspect of your media investment into a powerful lever for in growth.  

With fully optimized internal capabilities, external partners and paid media, your results will be:

More

More Efficient

An aligned team working to a clear process, in sync with your agencies

  
More Effective

Producing great work that delivers your marketing objectives

  
More Valuable

Reducing waste, improving the quality and impact of all impressions

  

Start your journey to better media today:

numbers-01-yellow Book a free consultation

You tell us about your media goals and any immediate challenges you’re facing.

 Schedule a call
numbers-02-yellow Get your custom optimization plan

We deliver a custom plan to resolve current challenges and optimize your media investments.

  
numbers-03-yellow Gain competitive advantage

You move forward with the confidence you need to exceed your goals and outpace your competition!

  

We are just as passionate as you are about getting your brand the media it deserves.

Media is one of the largest investments you make as an advertiser.

 

Media is one of the largest investments you make as an advertiser. And yet, in today’s fast moving, ever changing media landscape it’s hard to know if your media investment is getting the best possible results.

Our best-in-class consultants use an evidence-based approach to help you gain visibility and control over every aspect of your media operations. We help you assess your internal media capabilities and guide you to design the right operating model for your team. We help you ensure you have highly productive partnerships with the best media agencies. And most of all, we give you confidence that every dollar invested in media is positioned for maximum value and continuous growth.

With ID Comms in your corner, your media team, your agency and your budget will all work together seamlessly to grow your brand. You will have the confidence you need to meet and exceed your marketing objectives and outpace your competition.

The world's most ambitious brands have been 'Getting Good at Media' with ID Comms since 2009

"We’ve said it multiple times but your team has been one of the most collaborative and insightful consultants we’ve worked with. In hindsight, I don’t think we would have made such a big decision without your guidance, framework and project management."
CFOTechnology
“We cannot thank you enough for your good partnership throughout the process, we could not have done it without you. The ongoing wise-counsel was next-level amazing. A highlight of my marketing career.”
Media DirectorTechnology
“ID Comms stands out compared to other media consultants. The process was well organized, communication was strong, and it was a fair process”
CEOMedia Agency

“I cannot thank the amazing team at ID Comms enough for the incredible job they have done managing our complex, nuanced, massive, always-on, media review” 

Global Media DirectorEntertainment