The (Unofficial) Guide to ANA AFM 2026
Heading to AFM? So are we!
We've been attending AFM for over a decade, with an insider view of all the big media procurement stories.
We love this event so much that we created our own 20-page Unofficial Guide.
Think of it as your backstage pass to the best speakers, must-attend sessions, key themes, and even some insider resort tips.
Inside, you’ll find:
📌 The seven must-attend sessions
📌 Questions to ask and networking tips
📌 Interviews with ANA Hosts
📌 Insider tips on Orlando and the resort
📌 Hot takes on the biggest media trends in 2026
So, whether it’s your first time or you’re a seasoned AFM pro, this guide will help you make the most of your time in Orlando.
Let's connect!
David is a trusted advisor to CMOs and a pioneer in media management
He specializes in optimizing your internal media capabilities.
Helping enterprise brands design the ideal operating model, build highly effective internal teams, and align marketing operations to efficiently deliver aggressive commercial growth.
Yasmena is the leading expert in media agency pitching and commercial governance.
She focuses exclusively on optimizing your external media partners.
Book a session to learn exactly how to select, contract, and motivate the precise agency resources your brand needs for long-term success.
Michael leads the forensic analysis of media supply chains at ID Comms.
His core focus is optimizing your paid media investments.
Meet with Michael to discuss custom media audits, programmatic verifications, and ensuring every single dollar of your media budget is driving measurable brand growth.