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Advertiser Briefing: The 2026 State of Digital Media

Register for your 30-minute preview of The 2026 State of Digital Media

Feb 5, 10:30amET 

Live webinar and expert Q&A

 

Compare your media confidence against $35B in global ad spend. Find out if you are leading the market or hitting the 'governance ceiling'

Who is this for?

  • Client-side Marketing and Procurement leaders
  • Anyone concerned about the transparency, accountability, and effectiveness of the digital media supply chain.

 

Your 30' Briefing

  • 15 min: Report Preview & Recommendations presented by ID Comms.

  • 15 min: Live Q&A to answer your specific digital governance questions.

 

Attendee Bonus:

All attendees will receive immediate early access to the full 2026 State of Digital Media Benchmark Report PDF, which includes the complete diagnostic scorecard and improvement framework.

What will you get out of attending this advertiser briefing with ID Comms?

In this data-rich session, we will compare the Media Confidence Scores of different advertising categories and spend tiers, allowing you to benchmark your own organization against the market. You will learn:

  • The Sector Trends: Why we see Financial Services testing low for governance maturity, while Luxury is setting a new standard.

  • The 'Silo' Effect: New data reveals why agencies view client data silos as the #1 driver of waste (and why clients are missing it).

  • Leader vs. Laggard: The specific best practice behaviors that separate the top 25% of performers from the rest.

  • The 2026 Checklist: High-level recommendations to move your organization from reactive auditing to always-on media governance.

 

The Market Context in 2026

As we enter 2026, the gap between having data and actually having control is widening.

On Feb 5, the expert media team at ID Comms will provide an exclusive first look at the results of our 2026 State of Digital Media Benchmark. We analyzed the protocols of 143 senior media leaders to define what peak performance looks like this year and why we believe that over 70% of major advertisers are hitting a governance ceiling despite increasing their tech investments.