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Download ID Comms 2018 Media Action Plan for Talent

Talent looks at organising the right people and processes into an effective structure that efficiently and consistently delivers on your media goals.
Talent is the biggest driver of good media performance. Examining your internal and external resources, assessing their relevance, and benchmarking them against your competitors highlights where improvements can be made.
Identifying, organising and motivating the right talent are the greatest challenges to future brand growth.