ID Comms conducted this research between 5th June and 1st July 2019, and received 177 responses.
The respondents were comprised of Marketing, Media, and Procurement professionals with a range of global, regional and local market responsibilities. Media, Marketing, and Procurement respondents to this survey represent a wide variety of brands in diverse categories including FMCG/CPG, retail, pharmaceutical, food and drink, entertainment, automotive, luxury, finance, energy, and telecommunications, with a combined global media investment in excess of $20bn.
All major agency holding groups and some independent media agencies are represented by the participants of this survey.
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