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ID Comms 2018 Global Media Trading Report

The findings of the ID Comms 2018 Global Media Trading Report are based on responses from 130 respondents. The respondents were comprised of Marketing, Media and Procurement professionals with a range of global, regional and local market responsibilities. 75% of the respondents were Europe-based, 15% were from the US and the remainder represented the rest of the world.

Media, marketing and procurement respondents to this survey represent a wide variety of brands in diverse categories including FMCG/CPG, retail, pharmaceutical, food and drink, technology, aerospace, transport, entertainment, automotive, luxury, finance, energy and telecommunications, with a combined global media investment in excess of $30bn.