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ID Comms 2017 Global Media Technology Report

In September 2017, ID Comms conducted the sixth in a series of investigations into the seven critical media behaviours of successful marketers. 229 Marketing, Media and Procurement professionals from both client and agency backgrounds responded to the survey.

Advertiser respondents to this survey represent a wide variety of brands in diverse categories including FMCG/CPG, retail, pharmaceutical, food and drink, technology, aerospace, entertainment, automotive, luxury, finance, logistics, energy and telecommunications, with a combined global media investment in excess of $40bn.