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Download ID Comms 2017 Global Media Thinking Report

In January 2017, ID Comms conducted the fourth in a series of investigations into the seven critical media behaviours of successful marketers. 178 Marketing, Media and Procurement specialists from both advertiser and agency backgrounds responded to the survey, representing a wide variety of brands in diverse categories including; automotive, financial, pharmaceutical, food and drink, retail, travel, communications, luxury and entertainment, with a combined global media investment in excess of £22 billion.