#MediaSnack LIVE: COLA WARS: COKE vs. PEPSI'S MEDIA MOVES

#MediaSnack

• 33 min

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In this episode of #MediaSnack, Tom Denford and David Indo dive into the latest shakeup in the cola wars as Coca-Cola splits its global media account among Omnicom, WPP, and Dentsu. They discuss the implications of Pepsi's strategic move to Publicis and what it means for these beverage giants. The conversation shifts to analyze the evolving landscape of media agencies, particularly the role of Accenture, Stagwell, and Havas in navigating the competitive Red Ocean. Tune in to understand the strategic plays, potential future pitches, and what this means for marketers globally. What You'll Learn: - The latest developments in the Coca-Cola and Pepsi media account saga. - How the shifting alliances among media agencies affect global campaigns. - The role of Red Ocean agencies and new market entrants like Accenture. - Strategic insights for marketers managing media relationships. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com