The Top 3 Media Stories This Week: Media Agency Q3 Results and Agency Horror Stories

#MediaSnack

• 32 min

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In this episode of #MediaSnack, In our latest #MediaSnack episode, David Indo and I unpack what these Q3 results actually mean for marketers managing meaningful media money. We cover: The New Growth Engine: How holding companies are evolving beyond pure planning and buying, and why a lazy fee squeeze will not unlock their true value. The Living Room Battle: Why Instagram testing 90-minute horizontal video is a signal that your operating model must handle converged video planning against YouTube. Pitch Horror Stories: We share cautionary tales of pitch theater gone wrong—from an executive accidentally soaking an agency lead in coffee, to an agency building a full supermarket bread aisle that clients never saw. Before you touch a briefing deck or RFP template, define your growth agenda in hard commercial terms, diagnose your operating model with brutal honesty, and update your scope of work to reflect the realities of data and commerce. Subscribe to #MediaSnack to stay informed, stay competitive, and stay winning. Let's all #GetGoodAtMedia together. #MediaSnack is presented by ID Comms, the award-winning global media advisory and analytics firm. We've been helping the world's most ambitious marketers #GetGoodAtMedia since 2009. Find out more at www.idcomms.com.