#MediaSnack Winners: Megan Matlock - SVP of Media and Partnerships at FanDuel

#MediaSnack

• 17 min

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On this episode of #MediaSnack WINNERS, Tom Denford sits down with Megan Matlock, SVP of Media and Partnerships at FanDuel, to explore what it takes to build a media organization that can move at the speed of sport without losing sight of the customer. Megan shares how FanDuel thinks beyond simply reaching sports viewers to understand the full experience of sports fandom—and why winning in an increasingly fragmented media landscape means balancing immediate business performance with the brand and customer relationships that matter over the long term. They discuss the challenge of proving media’s impact beyond short-term metrics, how changing sports consumption is creating new opportunities to connect with fans before, during, and after the game, and why marketers need to build organizations that can learn and adapt faster than the marketplace changes. Megan also shares how FanDuel is approaching AI with a focus on practical applications, why some of the biggest career growth can come from taking an unexpected path, and the leadership advice she carries with her: make decisions, communicate them clearly, own the outcome, and be willing to change course when you’re wrong. Learn more about ID Comms: https://www.idcomms.com Follow ID Comms on LinkedIn: https://www.linkedin.com/company/id-comms/