AGENCY CONFESSIONS, GEICO “FAST-FORWARD," HAVAS 2015 RESULTS: #MediaSnack Ep. 14

#MediaSnack

• 17 min

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<p>On this week's #MediaSnack we first discuss a fascinating "confession" made on Digiday.com by an unnamed CEO of an agency about the state of the digital display market. His or her claim is that display is a waste of money and advertisers generally have been spending in display for years without seeing any meaningful results. It's an explosive admission / confession in itself and worth a read, just for entertainment purposes even if you don't believe the statement. This is part of a long "confessions" series by Digiday. Next up we review a new campaign by Pre-roll superstars Geico.com - you may recall their "Unskippable" activity from last year which won awards everywhere, notably at Cannes. To raise the bar further they've come out with a new format called Fast-Forward which shows more intelligent use of YouTube's TrueView functionality. Links below to watch the films, great insight really well executed. It shows a brand and agency (The Martin Agency) really on their game and understanding how content, context and connection work together. We quickly mention that the ID Comms 2016 Transparency Survey closes today, please check out the links below to participate if you haven't already. Results to be published end of March. Finally we take a look at some impressive results coming out of Havas Group and consider behind the numbers what is driving the recent strong performance of this marketing services group. </p>