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"FATAL FEBRUARY," OMNICOM Q4 RESULTS, GUEST TRANSPARENCY QUESTION: #MediaSnack Ep. 11
#MediaSnack
<p>On this week’s #MediaSnack we look ahead into what’s likely to be another busy pitch year and echo the sentiment made by Charles Courtier (global CEO of media agency MEC) that this volume and scale of media pitching could be “the new normal” for media agencies. We offer some helpful tips and advice to CMO’s, in another crowded pitch market, what can brands do to stand out and make sure that agencies are making their pitch a priority and focusing the best talent, resources and value to their brands. We take a review of Omnicom Group’s Q4 results and look at the behaviours and movements behind the numbers, programmatic media buying revenues are driving 25% of their total group growth and we expect Omnicom to shortly announce details of their 3rd media agency network, which if you remember, was prompted by the recent big P&G media win in the US in 2015. Finally, we hit 100 subscribers (yay!) and as promised we invited our lucky 100th subscriber to ask us a topical question. The winner was Simon Peel, Global Media Director at adidas who asked us a great question about the hot topic of media transparency.Links from the episode:"Fatal February"http://www.campaignlive.co.uk/article...http://www.thedrum.com/news/2016/02/1...Omnicom Q4 results:http://adage.com/article/agency-news/...http://www.brandrepublic.com/article/...http://www.mediapost.com/publications...http://mandmglobal.com/omnicoms-third..._______________________________________About ID Comms:• ID Comms is a strategic media consulting company, founded in 2009 • We act as a trusted media partner to the world's leading advertisers, helping them to navigate the complexities of the changing media landscape.• Media is a very powerful lever for growth for brands, but the landscape is complicated, cluttered and confusing. Making sense of this and knowing what to focus on is a challenge for marketers.• It comes down to having the right knowledge to make decisions with confidence and the right controls to implement them, and that's what we do.• We provide clarity in this complex landscape by empowering our clients with the knowledge they need to take the right decisions and we provide the data and tools to give them more control over their media performance. Visit our website: http://www.idcomms.com</p>