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Cannes Lions 2025: Appreciation, Agencies, and AI
#MediaSnack
<p>Back from the Croisette, Tom shares his first-hand takeaways from Cannes Lions 2025 with David. While the festival had all the usual glamor and platform presence, this year’s true themes came down to three A’s: <b>Appreciation</b> for the power of community, a renewed focus on <b>Agencies</b> and their evolving role, and the real-world applications (and noise) surrounding <b>AI</b>. Together, they unpack what stood out, what fell flat, and what media leaders should really be paying attention to as the second half of the year kicks off.</p>
<p>00:00 – Setting the Stage: Why Cannes Still Matters<br>03:32 – Appreciation: The Role of Creativity and Craft<br>07:29 – Agencies: Still Central to Media’s Future<br>13:48 – AI: From Sizzle to Substance<br>18:15 – Final Reflections and What Comes Next</p>
<p>#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.</p>
<p>Related links:</p>
<p>The New Vibe: Cannes 2025 and the Evolving Landscape of Agency and AI <a href="https://www.idcomms.com/blog/the-new-vibe-cannes-2025-and-the-evolving-landscape-of-agency-ai" rel="nofollow">https://www.idcomms.com/blog/the-new-vibe-cannes-2025-and-the-evolving-landscape-of-agency-ai</a></p>
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