#MediaSnack Meets: Gerry D'Angelo, Procter & Gamble

#MediaSnack

• 31 min

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How can you be an effective media director in a complex and fast-moving media industry?  This is just one of the insights shared in this #MediaSnack Meets with Gerry D'Angelo the Global Media Director of P&G, the world's largest advertiser.  We cover a lot of ground quickly in this special episode and Gerry shares a ton of his wisdom and insight learned through 20 years rising to the very top of the industry.  <ul> <li>What does a Global Media Director do?</li> <li>How ad fraud is still a major concern for advertisers</li> <li>You should treat a media budget like your own money</li> <li>How to manage internal stakeholders and improve their knowledge of media</li> <li>The importance of defining your company's operating model for media within the marketing organization</li> <li>The challenges and opportunities that come with corporations placing increased scrutiny on how media dollars are invested</li> <li>How marketers are approaching the threat of 'direct to consumer' brands</li> <li>What are the skills that make a good modern media director?</li> <li>Gerry's approach to the trend for in-housing</li> </ul> Finally, we discuss whether, in a world in which media will increasingly be bought in a biddable / auction process, large scale still matters to large advertisers or will they lose their competitive advantage? Episode links: <a href="https://www.linkedin.com/in/gerrydangelo/" rel="nofollow">Gerry D'Angelo LinkedIn</a> <a href="https://twitter.com/gerrygdangelo" rel="nofollow">Gerry D'Angelo Twitter</a> <a href="https://twitter.com/gerrygdangelo" rel="nofollow">@gerrygdangelo</a> <a href="https://www.amazon.com/How-Brands-Grow-What-Marketers/dp/0195573560/" rel="nofollow">How Brands Grow by Byron Sharp</a> <a href="https://youtu.be/Jqsk5Awp_Xw" rel="nofollow">Interview with Gerry D'Angelo at Festival of Media - May 2017 - Media Transparency: Clean up the Supply Chain to Invest in Growth</a>