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HOW WILL NEW IAB RULING LIMIT ADVERTISER DATA USE? #MediaSnack Ep. 216

HOW WILL NEW IAB RULING LIMIT ADVERTISER DATA USE? #MediaSnack Ep. 216

#MediaSnack
• 22 min
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<p>The recent GDPR ruling on the IAB’s Transparency Consent framework has got a lot of attention (and rightly so) with advertisers asking how this is going to affect their business.<br><br>However like any legal/technology topic, it can be a challenge to untangle the complexity of what this means.<br><br>In this episode, we look to unpack:<br>- What has been deemed non-compliant<br>- The implications directly for the IAB<br>- What it means for advertisers and what you should be doing<br><br>CLARITY on the subject and PRACTICAL next steps are key to being proactive and minimizing risk.<br><br><a href="https://www.youtube.com/hashtag/mediasnack" rel="nofollow">#MediaSnack</a> <a href="https://www.youtube.com/hashtag/mediaforgrowth" rel="nofollow">#MediaForGrowth</a></p>