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WHAT HAPPENED TO POOL AUDITING? #MediaSnack Ep. 214
#MediaSnack
<p>A one-two PUNCH of performance-based remuneration and new complexities in digital media has made traditional audit pools of media pricing less relevant. How are progressive advertisers starting to do things differently?<br><br>Pool-based auditing of an advertiser's media prices was popular in the 20th century as a way for marketers to benchmark costs and feel their buying rates were competitive.<br><br>But these days as the pools have shrunk, have advertisers found more effective measures? Especially as more media investment is traded in biddable media, what's the right solution?<br><br>RELEVANCE and CONTROL are key to generating the optimal outcomes.<br><br><a href="https://www.youtube.com/hashtag/mediaforgrowth" rel="nofollow">#MediaForGrowth</a><br><br><a href="https://www.youtube.com/hashtag/mediasnack" rel="nofollow">#MediaSnack</a> is brought to you by ID Comms, the award-winning growth consultancy specializing in media and advertising. Advisors to the world's most ambitious brands.<br><br></p>