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#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate

#MediaSnack Winning: Omnicom, TikTok & How to Renegotiate

#MediaSnack
45 min
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<p>#MediaSnack is BACK and better than ever with #MediaSnack WINNING ✨<br><br>Tom and David are returning to share the next evolution of our podcast, designed to help you stay ahead, make smarter decisions, and, most importantly, win in media.<br><br>Each episode, we'll break it down into three key segments:<br>👉 How Not to Lose – We break down the Omnicom x IPG merger and what it means for brands and agencies. Plus, we explore the potential US TikTok ban and the steps brands should take to future-proof their businesses.<br>👉 How to Win – It’s time to talk renegotiation. We share practical tips on how advertisers can get the best outcomes when revisiting their agency contracts.<br>👉 Who’s Winning in Media? – Tom sits down with Evan Shapiro, the “media cartographer,” for a fascinating conversation on where the industry is heading.<br><br>--<br><br>Links<br>“To Pitch or Not to Pitch”:<br>https://www.idcomms.com/blog/to-pitch-or-not-to-pitch<br><br>Follow Evan on LinkedIn:<br>https://www.linkedin.com/in/eshap-media-cartographer/&nbsp;<br><br>--<br><br>Enjoyed this episode? Make sure to subscribe to #MediaSnack for more insights and actions for more effective media.<br><br>Don’t forget to leave a review and follow us to stay updated with the latest episodes.<br><br>🌐 YouTube: https://www.youtube.com/@mediasnack&nbsp;<br>🟢 Spotify: https://open.spotify.com/show/7FFN3ME1ZwVAiDhGAMRc66&nbsp;<br>🍎 Apple Podcasts: https://podcasts.apple.com/us/podcast/mediasnack-podcast/id1072144223&nbsp;<br><br><br>#MediaSnack is brought to you by ID Comms, the global media consultancy dedicated to helping brands achieve better media results. Want to use media to drive brand growth? Visit https://www.idcomms.com/</p>