Skip to content
 #MediaSnack MEETS: Mark Ritson - Founder of MiniMBA

#MediaSnack MEETS: Mark Ritson - Founder of MiniMBA

#MediaSnack
23 min
Play episode
<p>In this episode of <a href="https://www.youtube.com/hashtag/mediasnack" rel="nofollow">#MediaSnack</a> MEETS, Tom Denford and Mark Ritson discuss:&nbsp;</p> <ul> <li>The state of media and advertising today—and why marketers are getting it wrong&nbsp;</li> <li>The power of consistency and why sticking with what works beats chasing the new&nbsp;</li> <li>Why too much change is killing marketing effectiveness&nbsp;</li> </ul> <p><a href="https://www.youtube.com/hashtag/mediasnack" rel="nofollow">#MediaSnack</a> is presented by ID Comms, the global media consultancy helping brands achieve better media results.</p> <p>Mark Ritson Mini MBA: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbmg1QmY3V09KNXZBbnFYdmhLSDI0eDBmNlZFQXxBQ3Jtc0trMERHdWVKekZabzhlaFVrRjRxXzBlRjE3ZVA5R0JoWVI0aklHRkp3OGRWWTVSM1FUX0JhcTJHVWc0VnF2TG5RbkNzOU5sRUFYRFQ1d1cyYnQ2eFVFc2ItNVRnbThnX0llS0xpQlEzYkJmbmxwZzZtbw&amp;q=https%3A%2F%2Fmba.marketingweek.com%2F%3Fcmpid%3D251_se_go_res_tx_nonbrk%26utm_medium%3Dsearch_paid%26creative%3D718241472628%26keyword%3Dritson%2520mini%2520mba%26matchtype%3De%26network%3Dg%26device%3Dc%26gad_source%3D1%26gclid%3DCjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE&amp;v=cP4v3jFnx9U" rel="nofollow">https://mba.marketingweek.com/?cmpid=...</a>&nbsp;</p> <p>Want to stay ahead in media? Visit <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbFlMaklZanpKcWZSR1VVMGw4Q2xKVXN4RHc5Z3xBQ3Jtc0trSzBFUHdjdGVKQ0ZPVVlRNERaeUZZWGNhb1JMbUxNR2RLdU91Z1N0YjFFNXJLRzVnTmNsZDliNVFhSW5PNVhEYUVRdlBERFROMDZxYzNVQmdoT3hPMnJqVDFVT3lwR29QX1Bfa0Y1V1E5bVJjTGZaUQ&amp;q=https%3A%2F%2Fwww.idcomms.com%2F&amp;v=cP4v3jFnx9U" rel="nofollow">https://www.idcomms.com/</a>&nbsp;</p> <p>Follow ID Comms on LinkedIn: <a href="https://www.youtube.com/redirect?event=video_description&amp;redir_token=QUFFLUhqbHRwUURYM1h0eG9vV2RqVi04UFRRalpLZjFOZ3xBQ3Jtc0tscUJtT2J3b3hxTVZrcGhEVEFVVnpRc2FNSWlVamh3MFQyRndLTFJpTi1GSnIxVnlqVlhtOTM3TG9Yc3lvdEVBV1g0a1U0MzNZTkdjZFI2bjNHSHZXTXR3NGdSTFZmTldrR2FLeDBUcC1JenRnMVF1SQ&amp;q=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fid-comms%2F&amp;v=cP4v3jFnx9U" rel="nofollow">&nbsp; / id-comms &nbsp;</a></p>