
#MediaSnack MEETS: Mark Ritson - Founder of MiniMBA
#MediaSnack
• 23 min
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<p>In this episode of <a href="https://www.youtube.com/hashtag/mediasnack" rel="nofollow">#MediaSnack</a> MEETS, Tom Denford and Mark Ritson discuss: </p>
<ul>
<li>The state of media and advertising today—and why marketers are getting it wrong </li>
<li>The power of consistency and why sticking with what works beats chasing the new </li>
<li>Why too much change is killing marketing effectiveness </li>
</ul>
<p><a href="https://www.youtube.com/hashtag/mediasnack" rel="nofollow">#MediaSnack</a> is presented by ID Comms, the global media consultancy helping brands achieve better media results.</p>
<p>Mark Ritson Mini MBA: <a href="https://www.youtube.com/redirect?event=video_description&redir_token=QUFFLUhqbmg1QmY3V09KNXZBbnFYdmhLSDI0eDBmNlZFQXxBQ3Jtc0trMERHdWVKekZabzhlaFVrRjRxXzBlRjE3ZVA5R0JoWVI0aklHRkp3OGRWWTVSM1FUX0JhcTJHVWc0VnF2TG5RbkNzOU5sRUFYRFQ1d1cyYnQ2eFVFc2ItNVRnbThnX0llS0xpQlEzYkJmbmxwZzZtbw&q=https%3A%2F%2Fmba.marketingweek.com%2F%3Fcmpid%3D251_se_go_res_tx_nonbrk%26utm_medium%3Dsearch_paid%26creative%3D718241472628%26keyword%3Dritson%2520mini%2520mba%26matchtype%3De%26network%3Dg%26device%3Dc%26gad_source%3D1%26gclid%3DCjwKCAiAw5W-BhAhEiwApv4goDF1xYqVWC59gfNIqb5OGxwknHUzV3DxlTw8i1zzveKrCWgAXNj3LhoC6e0QAvD_BwE&v=cP4v3jFnx9U" rel="nofollow">https://mba.marketingweek.com/?cmpid=...</a> </p>
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