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CAN PROGRAMMATIC SPEND BE AUDITED #MediaSnack Ep. 217
#MediaSnack
<p>Can Programmatic spend be audited?<br>Yes! And it must be given the size of spend. <br>Focus on the link between price, quality and outcomes. Define thresholds to mitigate risks. Strive for operational excellence and insist on clear alignment at the setup phase. <br><br>Programmatic done well can generate significant advantage for advertisers. But few companies are realizing the full benefits this channel has to offer.</p>