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#MediaSnack WINNERS: Terence “Terry” Kawaja, Founder and CEO of LUMA Partners
#MediaSnack
<p>In this episode of #MediaSnack Winners, Tom Denford sits down with Terence “Terry” Kawaja, Founder & CEO of LUMA Partners, the digital media M&A advisory firm famous for the LUMAscape. With over $300 billion in deal experience, Terry shares how he built a category-defining business at the intersection of media, marketing, and technology—offering strategic advice with a blend of deep industry insight and sharp humor.</p>
<p>They explore the three-tier landscape of AI adoption, the return of M&A activity after a three-year trough, and what separates successful companies from the pretenders. Terry also shares why psychology matters more than finance in dealmaking, how to spot real innovation in a sea of hype, and why America’s “innovation flywheel” is its biggest comparative advantage.</p>
<p>#MediaSnack is presented by ID Comms, the global media consultancy helping brands achieve better media results.</p>
<p><b>Find Terry Kawaja on LinkedIn:</b><a href="https://www.linkedin.com/in/terrykawaja/" rel="nofollow"> </a>https://www.linkedin.com/in/terencekawaja/</p>
<p><b>Learn more about LUMA Partners:</b> <a href="https://www.lumapartners.com/" rel="nofollow">https://www.lumapartners.com/</a></p>
<p><b>Want to stay ahead in media?</b> Visit<a href="https://www.idcomms.com" rel="nofollow"> https://www.idcomms.com</a></p>
<p><b>Follow ID Comms on LinkedIn:</b><a href="https://www.linkedin.com/company/id-comms/" rel="nofollow"> https://www.linkedin.com/company/id-comms/</a></p>