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#MediaSnack Meets: Rob Rakowitz, Mars
#MediaSnack
<p>How can you make your company the best at media?<br><br>What is the roadmap and actions you need to take to transform the complex media operations of a major company?<br><br>How do you inspire success and drive change within a giant global marketing organization like Mars Incorporated?<br><br>These are just some of the amazing insights shared in this #MediaSnack Meets with Rob Rakowitz the Global Media Director of Mars, one of the world's largest advertisers. <br><br>We get tips from Rob on:</p>
<ul>
<li>The role of the global media director</li>
<li>How to prioritize your time to be most effective</li>
<li>The importance of having CMO who is interested in media</li>
<li>How to align support across a large company to drive change</li>
<li>Finding motivation for successful teamwork </li>
</ul>
<p><br>Rob also shares his huge passion for promoting 'Media Sustainability' to protect the long term health of the global advertising industry. <br><br><b><br>Episode Links:</b><br><br><a href="https://www.linkedin.com/in/rnrakowitz/" rel="nofollow">Rob Rakowitz LinkedIn</a><br><br><a href="https://twitter.com/RNRakowitz" rel="nofollow">Rob Rakowitz Twitter</a><br><br><a href="https://www.wfanet.org/news-centre/global-alliance-for-responsible-media-launches-to-address-digital-safety/" rel="nofollow">The Global Alliance for Responsible Media</a><br><br><a href="https://www.amazon.com/Truth-Lies-Advertising-Account-Planning/dp/0471189626/" rel="nofollow">Truth, Lies & Advertising by Jon Steel</a><br><br><a href="https://www.amazon.com/Hooked-How-Build-Habit-Forming-Products/dp/1591847788" rel="nofollow">Hooked by Nir Eyal</a><br><br><a href="https://www.amazon.com/Space-Race-Inside-Communications-Planning/dp/0470094516/" rel="nofollow">Space Race by Jim Taylor</a><br><br><a href="https://twitter.com/AdContrarian" rel="nofollow">Bob Hoffman, aka The AdContrarian</a> <br><br><a href="https://www.amazon.com/Four-Hidden-Amazon-Facebook-Google/dp/0735213658" rel="nofollow">Scott Galloway 'The FOUR'</a><br><br><a href="https://twitter.com/robnorman" rel="nofollow">Rob Norman Twitter</a><br><br><br></p>