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#MediaSnack Meets: Fred Schonenberg, VentureFuel
#MediaSnack
<p>This episode is all about marketing innovation. Marketers say they want to "innovate" but what does that actually mean? <br><br>Typically this can mean a brand partnering with an innovative startup in their category, learning an exploring together. <br><br>But how can the world's leading brands find the right startup businesses to partner with before they miss out get disrupted by them?<br><br>...and why didn't Ford buy Uber?<br><br>Meet "Mr. Marketing Innovation" Fred Shonenberg, the founder of VentureFuel, an innovative New York firm helping leading marketers to find and partner successfully with startups.<br><br>In this episode, we learn from Fred<br><br></p>
<ul>
<li>How can you filter out the best startups to partner with brands, with over 2 million startups to consider?</li>
<li>What makes a strong startup partnership with a brand?</li>
<li>When to partner and when to acquire a startup?</li>
<li>How do you start on an innovation track?</li>
</ul>
<p><br><br><b>Episode Links:</b><br><br><a href="https://www.linkedin.com/in/fredschonenberg/" rel="nofollow">Fred Schonenberg on LinkedIn</a><br><br><a href="https://www.venturefuel.net/" rel="nofollow">VentureFuel Inc website</a><br><br><a href="https://twitter.com/VFInsights" rel="nofollow">VentureFuel Insights on Twitter<br></a><br></p>