ANA ANNOUNCES ITS 'BIG FOUR CONCERNS' FOR US MEDIA: #MediaSnack Ep. 23

#MediaSnack

• 24 min

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<p>On this week's #MediaSnack we go live on Google Hangouts whilst Tom and David are in different countries. Tom is reporting live from the ANA's massive Advertising Financial Management conference in Florida.The big highlights of the conference are the ongoing concerns over media transparency, the CEO of ANA Bob Liodice sets out his big media concerns and updates the 700 assembled marketing procurement clients on the progress of the K2 Intelligence investigation into media rebate practice in US. He also interviews Michael Roth, the global CEO of IPG one of the world's leading marketing services companies who (in contrast to the same conference last year which featured GroupM's Irwin Gottlieb) took questions from the audience and seemed very open to discuss matters especially around transparency. His bold claims of IPG's openness on this area are refreshing but he fears all agencies will be "tarred with the same brush" if the K2 report is damning on agency practice.Next we look at some clouds gathering over another smaller agency group called MDC in US who have been in the headlines for the wrong reasons again. Last year their CEO was forced out amid an expenses scandal that saw him having to repay $21m back to the company he founded. This week they are in the news again because their struggling stock has been shorted by a notorious investor, betting against their future growth. We consider the implications of this and wonder what parallels may be drawn.Finally we announce the first in a series of Webinars on Media Transparency as a follow up to our very successful Media Transparency survey and report published last month. In next week's webinar we will talk you through the results and give more analysis and commentary about the data you need to know. If you have any interest, whether as a client, agency or anyone else in the topics of trust and transparency around media then please schedule an hour next Wednesday to join the free webinar. It will be worth it.</p>