#MediaSnack WINNERS: Charles Singer – Director of National Media, Digital & Performance Marketing at Henkel

#MediaSnack

• 25 min

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On this episode of #MediaSnack WINNERS, Tom Denford speaks with Charles Singer, Director of National Media, Digital & Performance Marketing at Henkel North America, about how challenger brands can win by building trust, driving consistency, and staying curious. With experience across media agencies, platforms, and now client-side, Charles shares how his team connects brand-building with performance through smarter planning, tighter integration, and a relentless focus on relevance. They explore the challenges of maintaining brand safety and earning consumer trust in a fragmented media environment, and why resisting the urge to constantly reinvent is key to long-term success. Charles also shares how Henkel is combining media strategy, e-commerce, and shopper marketing to move from challenger to category leader, and why travel—and asking good questions—have played a major role in shaping his career. Learn more about ID Comms:<a href="https://www.idcomms.com" rel="nofollow"> https://www.idcomms.com </a>Follow ID Comms on LinkedIn:<a href="https://www.linkedin.com/company/id-comms/" rel="nofollow"> https://www.linkedin.com/company/id-comms/</a>