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Episode 234: What's Next For Programmatic? - Featuring the ANA

Episode 234: What's Next For Programmatic? - Featuring the ANA

#MediaSnack
• 46 min
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<p>The Association of National Advertisers recently published the 'first look' of their study into the programmatic media supply chain.<br><br>On this special episode of #MediaSnack LIVE, host Tom Denford welcomes guests Bill Duggan from the ANA and Tom Triscari, one of the architects of the report, to discuss:<br>- Key findings<br>- Reactions from CMOs/ANA Members<br>- Potential impact<br>- Sensible next steps<br>- Need for individual advertiser strategies<br><br>We give listeners some tips on different routes you can take to improve your programmatic performance and reduce waste, depending on what type of programmatic advertiser you are.&nbsp;<br><br>Recorded on July 28, 2023.<br><br>At ID Comms, we believe that Brands Deserve Better Media. Find out more at www.idcomms.com</p>