IN SEARCH OF THE CHIEF MEDIA OFFICER (Gerry D'Angelo): #MediaSnack Ep. 77

#MediaSnack

• 17 min

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<p>On this week's #MediaSnack we begin a countdown to the one year anniversary of the Media Transparency Report published by the Association of National Advertisers on 7th June 2016. So across the coming weeks on #MediaSnack we will look into some areas that we think have shown significant changes in the 12 months since that report. First up we look at MEDIA TRANSPARENCY and bring news of a session which Tom Denford hosted at the Festival of Media in Rome on 9th May with Gerry D'Angelo, the recently appointed Global Media Director of P&G, the world's largest advertiser. Tom shares details of his fireside chat with Gerry and notes that this Q&A is a continuation of the narrative started by P&G's Chief Brand Officer Marc Pritchard in a series of keynote speeches on Media Transparency earlier this year. Also discussed within the theme of MEDIA TRANSPARENCY is news that Vivendi has bid to acquire a controlling stake (60%) of the Havas Group which has raised some eyebrows and concern over whether a major content business (selling advertising inventory) should also own a media buying business which perhaps should be acting wholly neutrally and objectively from the supply side. Is this a conflict of interest and to what extent will the new Vivendi owned Havas Group need to reassure the market of their integrity? We expect this will lead to a big play on media transparency from Havas to position this deal as a positive one for advertisers.</p>